Brand value of the most valuable brands worldwide 2024

Apple retained its position as the world’s most valuable brand in 2024, with an estimated brand value of over one trillion billion U.S. dollars. Google ranked second, having been valued at nearly 754 billion dollars. Overall, the brand ranking was dominated by U.S.-based tech companies. 

Apple’s brand is synonymous with simplicity and innovation

Apple is a California-based technology titan specializing in consumer electronics, software, and online services. According to the company’s latest filings, Apple’s global revenue reached 383 billion U.S. dollars in 2023, with the iPhone being its most profitable operating segment. In addition to its signature smartphone, Apple’s other breakthrough products include the Mac computer, iPad tablet, and Apple Watch, all of which are continuously updated to match consumer needs and preferences.

Most valuable brands lose collective value

After consecutive years of growth, the aggregate value of the 100 most valuable brands worldwide stood at 8.3 trillion U.S. dollars. It increased by 20 percent from the value of 6.9 trillion recorded a year earlier. With more than half of the top 10 brands representing the business solutions and technology providers sector, tech drives the overall brand value growth.